SG50 Campaign: Uniqlo x Singapore
Task
//h5Street Tales, UTme!///h5Uniqlo wanted to launch its customisable T-shirt app一UTme! in time for Singapore’s 50th anniversary. With virtually every brand in Singapore planning their SG50-themed campaigns, we knew we had to stand out from the crowd with a genuinely local, bespoke campaign.//n//nBy bringing uniquely Singaporean stories to life on the Uniqlo tees and creating a terrific way for people to discover them, our website allows people to explore the streets of Singapore to find these unique hot spots.///n///nThrough the process, we collaborated with over 50 local artists, businesses and personalities to tell their stories on Uniqlo tees, where we mapped these onto the streets using Google Street View. We increased mobile traffic by 94%, attained 2.7million+ social impressions, captured 70,000 website visits and more. The best part, the UTme! tees were amongst the top three best-selling items at Uniqlo's flagship store at Bugis too.
