MAS Campaign: Journeys Are Made By The People You Travel With
ON THIS JOURNEY OF LIFE, WE ARE ALL TRAVELLERS LOOKING TO MAKE THAT GREAT TRIP WITH SOMEONE.
Task
We designed a series of ads for MAS’ campaign along this theme: “journeys are best travelled with someone special”. Here’s our brand statement for the campaign://n//n“There is a different kind of journey we all take. The kind that doesn’t have an estimated time of arrival. Nor does it come with an itinerary. It’s not always about getting from A to B. After all, life isn’t measured in the miles travelled but in the experiences shared. With someone familiar or a new acquaintance along the way. And it’s through our smiles and memories with others that makes life itself meaningful. We believe that life is a journey in which we are all travellers looking to make that great trip with someone.”
