Canon Campaign: Discover Penang with Rilakkuma, Canon EOS M10

Task

Partnering with the iconic Japanese character Rilakkuma (the “Relaxed Bear”), we launched a series of quirky films and posts demonstrating why the Canon EOS M10 is the perfect camera for any travel adventure. The campaign was an instant hit, growing Canon’s mirrorless market share by 200%.

Strategy

Jan-Dec 2016 | 12 months
Design

Art Director | 9 members
Client

Art Direction, Brand Strategy, Visual Strategy, Video Direction, UI/UX Strategy

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My teams and media partners are always excited about new brands for our creative juices to work on!

Canon Campaign: Discover Penang with Rilakkuma, Canon EOS M10

Task

Strategy

Design

Client

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