I love enabling brands to communicate with impact, through purpose-driven visuals and copy.
CREATING WITH PURPOSE
Here are samplings of the A&P materials created by my team and me. Click on the visuals to learn more about each project.
Macam-Macam Gaya Hidup, Sama-Sama Keluarga – UNI5G Family Plans
UNIFI Own the Night
Toyota Innova Zenix – Elevate Every Moment
Mamee Monster Football Challenge
LTA SINGAPORE x Canon
Canon EOS 80D x Google Street View
Mamee Monster X DC Chibi
Branding & Website Design: Invisalign
Product Launch: Eucerin Hyaluron-Filler Vitamin C Booster A
Product Highlight: Eucerin Aquaphor Soothing Skin Balm Feature Video
Product Highlight: Eucerin UltraWhite Spotless Promo Video
Campaign Launch: “Join the Energy-Saving Challenge” Campaign Video
Campaign Highlight: Nivea Men MYPadang Campaign Video
Music Video: Anugerah MeleTOP Era 2019 –“Yang Legit, Yang Legend”, Sponsored by Nivea
Product Spot: Nivea Aloe & Hydration Deep Moisture Body Serum
Product Launch: Canon Powershot G Series Ads
Product Spot: Peel Fresh Select Range Kale & Veggie Juice
SG50 Campaign: Uniqlo x Singapore
Canon Campaign: Discover Penang with Rilakkuma, Canon EOS M10
MAS Campaign: End The Year With A New Perspective
Here are my assets as a seasoned art and visual director who has worked extensively with different creatives for various brands in the last decade.
Builds a strong brand connection with your consumers.
– Research & Data
– Branding & Positioning
– Business Consulting
– Brand Identity
– Brand Guide
– Brand Voice
Creates a distinguishable identity for your brand.
– Adobe Suite
– Design Direction
– Interactive Media
– Photography & Video
Helps people interact easily with your brand, online and offline.
– User Research & Testing
– Digital Design
– Visual Design
– ATL & BTL Media
Positions your brand as a top-of-mind choice.
– SEO & SEM campaigns
– GDN & FB advertising
– Customised Website experiences
I’ve worked with over 30 brands across a multitude of industriesーFMCG products, real estate, F&B, tourism, education, tech, beauty and more.